Case studies

TV Music Synchronization - Real Artist Success Stories from Los Serrano

Explore the impact of 'Los Serrano' on artists Fran Perea, Santa Justa Klan, and El Sueño de Morfeo, revealing the power of music placement in TV…

Apr 28 • Ida Tirkkonen

What is good merchandise?

This question always pops into my mind whenever artists drop their latest merch lines. What actually makes me reach for my wallet? I find myself…

Apr 8 • Ida Tirkkonen

5 interesting Thai artist ambassador cases:food and beverage

This is the second part of the series where I'm introducing Thai idols collaborating with different brands.As a Marketer and music enthusiast, I find…

Mar 19 • Ida Tirkkonen

5 interesting Thai artist ambassador cases:fashion and beauty

In this series, I'm introducing Thai artist ambassador cases. The first theme of this series is the fashion and beauty scene.

Feb 25 • Ida Tirkkonen

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