Marketing

What is good merchandise?

This question always pops into my mind whenever artists drop their latest merch lines. What actually makes me reach for my wallet? I find myself…

Apr 8 • Ida Tirkkonen

Have you ever listened to a song made for a brand?

Have you ever come across a catchy tune or vibrant music video, only to discover it was actually an ad for a brand.

Apr 5 • Ida Tirkkonen

5 interesting Thai artist ambassador cases:food and beverage

This is the second part of the series where I'm introducing Thai idols collaborating with different brands.As a Marketer and music enthusiast, I find…

Mar 19 • Ida Tirkkonen

5 interesting Thai artist ambassador cases:fashion and beauty

In this series, I'm introducing Thai artist ambassador cases. The first theme of this series is the fashion and beauty scene.

Feb 25 • Ida Tirkkonen

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